Nod to David Metcalfe for alerting me to this.
LINK: https://www.facebook.com/weeklyworldnews/photos/a.164051496982/10158840304436983/
Published by Joseph Matheny
Joseph Wayne Matheny (born December 24, 1961, in Chicago, Illinois) is an American storytell and artist who has created works using alternate reality gaming and transmedia storytelling methods, dealing with subjects of liminality and modern myth He holds patents for prediction, recommendation and behavioral analysis algorithms and software design. He is a published author of screenplays, white papers, technology, sci-fi, marketing and gaming books. He currently resides in the Pacific Northwest. He is probably best known for the avant-garde work, Ong's Hat, which has been called the proto-Alternate Reality Game by academia, the mainstream and alternative media. Ong's Hat is often cited as the first ARG on many List of alternate reality games. View all posts by Joseph Matheny
