Ong’s Hat used to be the suburbs within the Pine Barrens of Nj. However, within the 1990’s, rumours started to swirl online of secret experiments which had occurred there by several rogue scientists, and they had travelled for an alternate dimension. What this real? Or could it have been actually the earth’s first ARG. Let us explore.
Here’s a show with Grimerica that I recently did with my old friend Denny Unger along with the hosts of Grimerica, D-Ron, and Grahambo.
There’s one more interview I did back in December of 2018, supposedly still floating around in post-production limbo. If that ever sees the light of day, then that is it. No more interviews.
I made an exception for this one because Denny and I have never done an interview together and I really liked the idea of our great team dynamic being on display in an interview. I hope you enjoy.
Interview Starts at 36:05
Denny Unger and Joseph Matheny join us for the last chat about Ong’s Hat, Alternative Reality games, Magick and the last couple decades of Conspiracy Culture.
Denny is the CEO and Creative Directive of Cloudhead Games and used to run the website darkplanet in the early 90’s which was a big part of the Ong’s Hat mystery.
Joseph is an internet litterbug from the ironic school of conspiracy, reality hacker, storyteller, synchronicity inducter, and a hypermedium magician among many others.
We chat about how synchronicities and how they multiply when people get interesting in AR, and the flip flop aspect of the Mandela affect. We chat about the various aspects of the Ong’s Hat mystery, weaponization of contemporary conspiracies, Joseph’s past interviews, Alternative Reality Gaming, legend tripping, grift, pizzagate, ritual magick, zen, larping, and Q just to name a few….
In the ‘90s and early 2000s, seekers looking into the legend online began to believe that just reading about Ong’s Hat was starting to affect them. “People reported various synchronicities, strange dreams, unusual visual perceptions, and shifts in reality monitoring,” wrote Michael Kinsella, a professor at Central Michigan University Mount Pleasant and author of Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat, in an email.
If you were into science fiction or the paranormal, “you’d eventually butt up against Ong’s Hat,” said David Metcalfe, who runs social media for the University of Georgia Business School, and edits Threshold: Journal of Interdisciplinary Consciousness Studies. When he discovered Ong’s Hat as a teen in the late ‘90s, said Metcalfe, “It was popping up on chat boards and message boards, it would bleed into your life.”
Unlike the Jersey Devil, or other Barrens horrors, this was no ordinary urban legend, shaped over years of teen campfire retellings in the woods. Rather the Ong’s Hat story, the Incunabula catalog, and the rest of the surrealistic sci-fi pretzel were manufactured by Matheny and his friends, like Herbert, over more than a decade, starting with photocopied pamphlets in the ‘80s, and bolstered with fake documents, radio show appearances, and other hijinx. But the exercise in collective storytelling made its deepest impression online, amassing a following of internet detectives who filled page after page on web forums and personal blog sites with research and theories about what really happened at Ong’s Hat.
Decoder Ring is a podcast about cracking cultural mysteries. Every month, host Willa Paskin, Slate’s TV critic, takes on a cultural question, object, idea, or habit and speaks with experts, historians and obsessives to try and figure out where it comes from, what it means and why it matters.
On the early internet, a conspiracy theory known as Ong’s Hat flourished. It combined real physics, speculative science, mysticism, and radical politics, to tell a tale about a secret cult of interdimensional travelers. Throughout the 1990s and early 2000s, clues would emerge about the travel cult: brochures, book catalogs, mysterious interviews, buried artifacts, and more. For years, users worked together to solve the mystery of Ong’s Hat and the man who masterminded it all.
Decoder Ring talks to those seekers and the man behind the curtain, to find out the truth: What is Ong’s Hat?
Here is a small excerpt (used with permission) from that article:
“But what exactly is an ARG? For the community, that definition is largely rooted in the ‘this is not a game’ aesthetic. ARGs are games that do not acknowledge that they are games; they pose as alternate realities hidden away in streams of dormant internet code. Their stories exist not in unified narrative, but are spread across phone lines, email addresses, websites and any other forms of media that the puppetmasters – that is, the game’s creators – deem to be useful. ARG’s exist in real-time as constantly evolving, potentially boundless storytelling experiences.
The response of Joseph Matheny to Legend-Tripping Online suggests the success of Kinsella’s read on the Incunabula Papers. On his Web site, Matheny wrote that Kinsella “did an excellent job and only missed the mark with two or three of his conclusions,” which Matheny said he would clear up by writing a complementary account.