A few quotes from the article:
In a no holds barred interview exclusive onDisinfo.com, Jason DeMarco, the “Creative” Director for Cartoon Network’s Adult Swimprovides a shocking revelation:
THEY’RE JUST A BUNCH OF BORING EXECUTIVES WITH A LOT OF HYPE AND NO INSPIRATION!!!
All of this speaks to a question asked by media pioneer Joseph Matheny when he was reflecting on what happens to transmedia once it reaches the cold dead hand of corporate corruption: Who invited the Lobsters anyway?
Matheny describes the intentions of early transmedia as an attempt “to broaden and open up the storytelling process to mediums outside of the traditional publishing platforms, i.e. text/images. It was part Borges, part George Coates, part The Game (the move with Michael Douglas) and part other things.” Digital media has opened up the doors for a wide array of integral expression that can deeply accentuate our shared heritage of human endeavor. When the Creative Director for Adult Swim can’t cite much more than Instagram as an inspiration, and mentions the guiding philosophy of “wow that’s interesting to look at,” we know we’re in Lobster’land.