The methods used in creating alternate realities is also quite familiar to anyone with a background in Alternate Reality Games, which arose in the early Net and zine culture of the 80s and 90s at the hands of people such as Joseph Matheny. However, and this is absolutely essential, the intent of these works was to broaden the scope of creative possibilities, and was never in any sense to further political objectives. Here is what he said in “Transmedia: Who Invited the Lobsters Anyway?”,
Joseph Matheny 
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