The Rise Of The ARG: Games™ investigates alternate reality games and what the future has in store for the curious experiment.
Matheny himself was there at the beginning of the ARG, when the increasing prominence of online media got him thinking about new forms of storytelling. “I’ve been a tech person since the Eighties,” he reminisces. “I was an IT expert and moved up into software, and I used to play the Steve Jackson games a lot. I also played the Flying Buffalo play-by-mail games, which were kind of like a LARP but done through mail, phone and faxes. You would send your mailing address and your phone number and you would start getting stuff in the mail.
