Joseph Wayne Matheny (born December 24, 1961, in Chicago, Illinois) is an American storyteller and artist who has created works using alternate reality gaming and transmedia storytelling methods, dealing with subjects of liminality and modern myth. He holds patents for prediction, recommendation, and behavioral analysis algorithms and software design. He is a published author of screenplays, white papers, technology, sci-fi, marketing, and gaming books. He currently resides in the Pacific Northwest. He is probably best known for the avant-garde work, Ong's Hat, which has been called the proto-Alternate Reality Game by academia, the mainstream, and alternative media. Ong's Hat is often cited as the first ARG on many List of alternate reality games.
7 famous places that don’t actually exist

7 famous places that don’t actually exist

Ong’s Hat© Patrick Tappe/Shutterstock.comTucked into the Pine Barrens of New Jersey, Ong’s Hat may be found on actual maps from the early days of the region. The small town finds … Continue reading 7 famous places that don’t actually exist

Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Among New Jersey’s most enigmatic vanished settlements, Ong’s Hat blurs the line between documented history and enduring folklore. You’ll find this Burlington County location first documented on a 1778 Hessian … Continue reading Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Entertainment that invades everyday life: The birth and evolution of ARGs [Until ARGs became widespread in Japan]

日常浸食型エンターテイメント:ARGの誕生と変遷【国内にARGが浸透するまで】

■Incunabula: Ong’s Hat “Ong’s Hat” is considered one of the oldest urban legends originating on the internet, and is akin to a creepypasta or SCP. Ong’s Hat is a real … Continue reading 日常浸食型エンターテイメント:ARGの誕生と変遷【国内にARGが浸透するまで】

My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

Ong’s Hat — Burlington County, Pine Barrens New Jersey’s most mysterious ghost town — little more than a wooded clearing deep in the Pinelands today. The most popular folk legend says … Continue reading My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

Ong's Hat

THE COMMERCIAL VIABILITY OF ALTERNATE REALITY GAMES: A PROPOSED FRAMEWORK FOR PROFITABILITY AND SCALABILITY

From: THE COMMERCIAL VIABILITY OF ALTERNATE REALITY GAMES:A PROPOSED FRAMEWORK FOR PROFITABILITY AND SCALABILITY LINK: https://s3.ca-central-1.amazonaws.com/pstorage-ryerson-5010877717/28138491/Robertson_LeeStahr_G.pdf

Ong’s Hat and Other Mysterious Abandoned Settlements

Ghost Towns Used As Movie Filming Locations In New Jersey: Ong’s Hat and Other Mysterious Abandoned Settlements

While most ghost towns fade quietly into history, Ong’s Hat has carved out a peculiar legacy that blends verifiable abandonment with decades of digital-age mythology. Located deep in New Jersey’s Pine Barrens, this settlement vanished … Continue reading Ghost Towns Used As Movie Filming Locations In New Jersey: Ong’s Hat and Other Mysterious Abandoned Settlements

Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Ong’s Hat in New Jersey is a ghost town with strange legends, including disappearances and a supposed portal to another dimension. According to an urban legend (and a handful of … Continue reading Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Nancy Guthrie and the gamification of crime

Nancy Guthrie and the gamification of crime

Joseph Matheny learned the hard way what happens when this kind of thing works too well. His Ong’s Hat project, which started in the late 1980s as a collaborative fiction … Continue reading Nancy Guthrie and the gamification of crime

AWGIE

AWGIE

AUDIO – NON-FICTIONThis Is Not A Game: Season 1, ‘Portal to Utopia’ and ‘Joseph Matheny’ – Marc Fennell with Emma Weatherill Alex Lee and Suren Jayemanne hosted the awards, held … Continue reading AWGIE

The Unseen Internet Conjuring the Occult in Digital Discourse

The Unseen Internet

The Unseen Internet Conjuring the Occult in Digital Discourse by Shira Chess In 2003, I had this idea that a book should be written chronicling the influence that psychedelic drugs … Continue reading The Unseen Internet

Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends

Ong’s Hat: The Ghost Town That Became an Internet Legend

FROM Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends Article By: Esme Whitman | January 13, 2026 Ong’s Hat is one of the most enigmatic locations … Continue reading Ong’s Hat: The Ghost Town That Became an Internet Legend

Chasing the White Whale with Joe Matheny and Leah Prime

Chasing the White Whale with Joe Matheny and Leah Prime

The AP Strange Show This week’s show is a journey aboard the virtual Pequod as Joe Matheny and returning guest Leah Prime join AP in a discussion about the Herman … Continue reading Chasing the White Whale with Joe Matheny and Leah Prime

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Explore Ong’s Hat, the real Pine Barrens ghost town behind the legendary 1980s–90s interdimensional cult myth and Joseph Matheny’s groundbreaking Incunabula/ARG that blurred fact and fiction, inspired The Blair Witch … Continue reading Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Lambertville Halloween Film Festival

in the footsteps of giants

@jeffreykoval has written a very flattering piece that covers my virtual appearance at the LHFF, which I very much enjoyed, so it’s satisfying to know the attendees got a lot … Continue reading in the footsteps of giants

Actor and podcast host of Hi, Strangeness Don't Worry Darling, Tag, The Good Place, Bob's Burgers, Drunk History, Idiotsitter, Adventure Time

Joseph Matheny Starving for Story

Hi there, friends! This week, back on the show, is the brilliant, Joseph Matheny! Joseph and I have a granular look into UFO, “the phenomena”, starving for original stories, being … Continue reading Joseph Matheny Starving for Story

he Mauve Zone #014 - Tucker Carlson’s satanic panic,and the Collapse of Counterculture Resistance

Visions of Future Heavens and Hells

Some memories and anticipations and a new Mauve Zone The Mauve Zone #014 – Tucker Carlson’s Satanic Panic, and the Collapse of Counterculture Resistance Full Substack at https://josephmatheny.substack.com/p/visions-of-future-heavens-and-hells ***Begin transmission Joseph … Continue reading Visions of Future Heavens and Hells

One of several "ghost towns" in the New Jersey pine barrens

Tales of perpetual fire, demons and ghosts haunt these creepy US towns

It’s that time of the year again! Every Samhain, the Internet lights up (or darkens?) with spooky stories and inevitably, Ong’s Hat gets thrown into the mix. Here’s an entry … Continue reading Tales of perpetual fire, demons and ghosts haunt these creepy US towns

Lambertville Halloween Film Festival

Making a virtual appearance at Lambertville Halloween Film Festival

I’ll be making a virtual appearance at the Lambertville Halloween Film Festival on Sunday. October 19th @ 4:30pm Easternwww.acmescreeningroom.org/lhff Slides from the presentation

Ong's Hat: COMPLEAT

Ong’s Hat: Compleat

Where to get it PDF only on Google Reviews Ong’s Hat: COMPLEAT was an Amazon bestseller in two categories in 2025. If you’re looking for a book, this is not for … Continue reading Ong’s Hat: Compleat

Consensus Unreality

Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny

I am happy to present my appearance on one of my favorite podcasts. If you like this one, consider joining their Patreon and gaining access to their Discord as a … Continue reading Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny

The Mauve Zone #013 - Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

***Begin transmission Joseph Matheny, Willow Truman and Ken Eakins send you transmissions from the Mauve Zone. ‘AI’ is rotting our brains, are Magickal Orders preservation societies now, and dating is … Continue reading The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

LEAKED Portal Experiments in New Jersey?

LEAKED Portal Experiments in New Jersey?

*LOUD AUDIBLE SIGH* “Ong’s Hat” might be the most bizarre early internet story that’s ever existed. It’s a mystery named after a ghost town called Ong’s Hat in New Jersey—a … Continue reading LEAKED Portal Experiments in New Jersey?

Secret Histories of Nerd Mysteries

Ong’s Hat: How did the First ARG Spiral out of Control?

For a long time, Ong’s Hat, an abandoned ghost town in New Jersey, has been the subject of many urban legends and local folk tales, but it was also the … Continue reading Ong’s Hat: How did the First ARG Spiral out of Control?