Joseph Wayne Matheny (born December 24, 1961, in Chicago, Illinois) is an American storyteller and artist who has created works using alternate reality gaming and transmedia storytelling methods, dealing with subjects of liminality and modern myth. He holds patents for prediction, recommendation, and behavioral analysis algorithms and software design. He is a published author of screenplays, white papers, technology, sci-fi, marketing, and gaming books. He currently resides in the Pacific Northwest. He is probably best known for the avant-garde work, Ong's Hat, which has been called the proto-Alternate Reality Game by academia, the mainstream, and alternative media. Ong's Hat is often cited as the first ARG on many List of alternate reality games.
Ong’s Hat and Other Mysterious Abandoned Settlements

Ghost Towns Used As Movie Filming Locations In New Jersey: Ong’s Hat and Other Mysterious Abandoned Settlements

While most ghost towns fade quietly into history, Ong’s Hat has carved out a peculiar legacy that blends verifiable abandonment with decades of digital-age mythology. Located deep in New Jersey’s Pine Barrens, this settlement vanished … Continue reading Ghost Towns Used As Movie Filming Locations In New Jersey: Ong’s Hat and Other Mysterious Abandoned Settlements

Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Ong’s Hat in New Jersey is a ghost town with strange legends, including disappearances and a supposed portal to another dimension. According to an urban legend (and a handful of … Continue reading Most People Have Long Forgotten About This Vacant Ghost Town In Rural New Jersey

Nancy Guthrie and the gamification of crime

Nancy Guthrie and the gamification of crime

Joseph Matheny learned the hard way what happens when this kind of thing works too well. His Ong’s Hat project, which started in the late 1980s as a collaborative fiction … Continue reading Nancy Guthrie and the gamification of crime

AWGIE

AWGIE

AUDIO – NON-FICTIONThis Is Not A Game: Season 1, ‘Portal to Utopia’ and ‘Joseph Matheny’ – Marc Fennell with Emma Weatherill Alex Lee and Suren Jayemanne hosted the awards, held … Continue reading AWGIE

The Unseen Internet Conjuring the Occult in Digital Discourse

The Unseen Internet

The Unseen Internet Conjuring the Occult in Digital Discourse by Shira Chess In 2003, I had this idea that a book should be written chronicling the influence that psychedelic drugs … Continue reading The Unseen Internet

Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends

Ong’s Hat: The Ghost Town That Became an Internet Legend

FROM Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends Article By: Esme Whitman | January 13, 2026 Ong’s Hat is one of the most enigmatic locations … Continue reading Ong’s Hat: The Ghost Town That Became an Internet Legend

Chasing the White Whale with Joe Matheny and Leah Prime

Chasing the White Whale with Joe Matheny and Leah Prime

The AP Strange Show This week’s show is a journey aboard the virtual Pequod as Joe Matheny and returning guest Leah Prime join AP in a discussion about the Herman … Continue reading Chasing the White Whale with Joe Matheny and Leah Prime

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Explore Ong’s Hat, the real Pine Barrens ghost town behind the legendary 1980s–90s interdimensional cult myth and Joseph Matheny’s groundbreaking Incunabula/ARG that blurred fact and fiction, inspired The Blair Witch … Continue reading Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Lambertville Halloween Film Festival

in the footsteps of giants

@jeffreykoval has written a very flattering piece that covers my virtual appearance at the LHFF, which I very much enjoyed, so it’s satisfying to know the attendees got a lot … Continue reading in the footsteps of giants

Actor and podcast host of Hi, Strangeness Don't Worry Darling, Tag, The Good Place, Bob's Burgers, Drunk History, Idiotsitter, Adventure Time

Joseph Matheny Starving for Story

Hi there, friends! This week, back on the show, is the brilliant, Joseph Matheny! Joseph and I have a granular look into UFO, “the phenomena”, starving for original stories, being … Continue reading Joseph Matheny Starving for Story

he Mauve Zone #014 - Tucker Carlson’s satanic panic,and the Collapse of Counterculture Resistance

Visions of Future Heavens and Hells

Some memories and anticipations and a new Mauve Zone The Mauve Zone #014 – Tucker Carlson’s Satanic Panic, and the Collapse of Counterculture Resistance Full Substack at https://josephmatheny.substack.com/p/visions-of-future-heavens-and-hells ***Begin transmission Joseph … Continue reading Visions of Future Heavens and Hells

One of several "ghost towns" in the New Jersey pine barrens

Tales of perpetual fire, demons and ghosts haunt these creepy US towns

It’s that time of the year again! Every Samhain, the Internet lights up (or darkens?) with spooky stories and inevitably, Ong’s Hat gets thrown into the mix. Here’s an entry … Continue reading Tales of perpetual fire, demons and ghosts haunt these creepy US towns

Lambertville Halloween Film Festival

Making a virtual appearance at Lambertville Halloween Film Festival

I’ll be making a virtual appearance at the Lambertville Halloween Film Festival on Sunday. October 19th @ 4:30pm Easternwww.acmescreeningroom.org/lhff Slides from the presentation

Ong's Hat: COMPLEAT

Ong’s Hat: Compleat

Where to get it PDF only on Google Reviews Ong’s Hat: COMPLEAT was an Amazon bestseller in two categories in 2025. If you’re looking for a book, this is not for … Continue reading Ong’s Hat: Compleat

Consensus Unreality

Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny

I am happy to present my appearance on one of my favorite podcasts. If you like this one, consider joining their Patreon and gaining access to their Discord as a … Continue reading Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny

The Mauve Zone #013 - Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

***Begin transmission Joseph Matheny, Willow Truman and Ken Eakins send you transmissions from the Mauve Zone. ‘AI’ is rotting our brains, are Magickal Orders preservation societies now, and dating is … Continue reading The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders

LEAKED Portal Experiments in New Jersey?

LEAKED Portal Experiments in New Jersey?

*LOUD AUDIBLE SIGH* “Ong’s Hat” might be the most bizarre early internet story that’s ever existed. It’s a mystery named after a ghost town called Ong’s Hat in New Jersey—a … Continue reading LEAKED Portal Experiments in New Jersey?

Secret Histories of Nerd Mysteries

Ong’s Hat: How did the First ARG Spiral out of Control?

For a long time, Ong’s Hat, an abandoned ghost town in New Jersey, has been the subject of many urban legends and local folk tales, but it was also the … Continue reading Ong’s Hat: How did the First ARG Spiral out of Control?

Ong's Hat on TVTropes

Ong’s Hat on TVTropes

A wonderfully comprehensive entry on Ong’s Hat at TVTropes. Whoever did this entry was very inclusive.  LINK: https://tvtropes.org/pmwiki/pmwiki.php/ARG/OngsHat

Ong's Hat episode of Historicon (not in English)

Ong’s Hat episode of Historicon (not in English)- Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou)

Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou) H φίλη και host του “Breaking the 20%” έρχεται στο στούντιο για να μας μιλήσει για την πρώτη θεωρία συνομωσίας του ιντερνετ! … Continue reading Ong’s Hat episode of Historicon (not in English)- Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou)

Ong’s Hat: The Internet Myth That Became a Reality

Ong’s Hat: The Internet Myth That Became a Reality

The strange saga of Ong’s Hat is one of the earliest and most enduring legends of the internet — an elaborate blend of fact, fiction, and possibility. Born in the … Continue reading Ong’s Hat: The Internet Myth That Became a Reality

EarMobPodcast

EarMobPodcast Ep. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny

p. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny. Joseph joins us to discuss Ong’s Hat, and how the Internet caused his social … Continue reading EarMobPodcast Ep. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny

Ongs Hat Compleat - Official Soundtrack

Ongs Hat Compleat – Official Soundtrack

LINK: https://polypores.bandcamp.com/album/ongs-hat-compleat-official-soundtrack Also, a great write-up of this project: https://moonbuilding.substack.com/p/issue-73-1-august-2025 The soundtrack to the audiobook version of Ong’s Hat: Compleat New addition: Hat Complete soundtrack! The dl now includes a … Continue reading Ongs Hat Compleat – Official Soundtrack

Interview mit Joseph Matheny - Ongs Hat, Nekronomikon, Randonautica, UAPs, KI, Dimensionen, Künstler

Interview mit Joseph Matheny – Ongs Hat, Nekronomikon, Randonautica, UAPs, KI, Dimensionen, Künstler

Heute die Vollversion vom Interview mit Joseph Matheny. Wir reden über Ongs Hat, Lovecraft und das Nekronomikon, Wandern und andere spirituelle oder psychedelische Reisen, das Künstlerdasein, die App Randonautica und … Continue reading Interview mit Joseph Matheny – Ongs Hat, Nekronomikon, Randonautica, UAPs, KI, Dimensionen, Künstler