That damn Galidor and moar
Some memories of future and past (time is a flat circle) I am including an old LEGO podcast about Galidor because Galidor will be a chapter in Art is War. I want to … Continue reading That damn Galidor and moar
Author: Joseph Matheny
Joseph Wayne Matheny (born December 24, 1961, in Chicago, Illinois) is an American storyteller and artist who has created works using alternate reality gaming and transmedia storytelling methods, dealing with subjects of liminality and modern myth. He holds patents for prediction, recommendation, and behavioral analysis algorithms and software design. He is a published author of screenplays, white papers, technology, sci-fi, marketing, and gaming books. He currently resides in the Pacific Northwest. He is probably best known for the avant-garde work, Ong's Hat, which has been called the proto-Alternate Reality Game by academia, the mainstream, and alternative media. Ong's Hat is often cited as the first ARG on many List of alternate reality games.
Ong’s Hat: The Ghost Town That Became an Internet Legend
FROM Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends Article By: Esme Whitman | January 13, 2026 Ong’s Hat is one of the most enigmatic locations … Continue reading Ong’s Hat: The Ghost Town That Became an Internet Legend
Robert Anton Wilson (and Joseph Matheny) on Tubi
Friends over at RAWIllumination.net pointed out the inclusion of The “I” in the Triangle video on Tubi. Tom, the site admin, wrote to me for a comment, so I sloppily … Continue reading Robert Anton Wilson (and Joseph Matheny) on Tubi
Chasing the White Whale with Joe Matheny and Leah Prime
The AP Strange Show This week’s show is a journey aboard the virtual Pequod as Joe Matheny and returning guest Leah Prime join AP in a discussion about the Herman … Continue reading Chasing the White Whale with Joe Matheny and Leah Prime
Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games
Explore Ong’s Hat, the real Pine Barrens ghost town behind the legendary 1980s–90s interdimensional cult myth and Joseph Matheny’s groundbreaking Incunabula/ARG that blurred fact and fiction, inspired The Blair Witch … Continue reading Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games
in the footsteps of giants
@jeffreykoval has written a very flattering piece that covers my virtual appearance at the LHFF, which I very much enjoyed, so it’s satisfying to know the attendees got a lot … Continue reading in the footsteps of giants
Joseph Matheny Starving for Story
Hi there, friends! This week, back on the show, is the brilliant, Joseph Matheny! Joseph and I have a granular look into UFO, “the phenomena”, starving for original stories, being … Continue reading Joseph Matheny Starving for Story
Visions of Future Heavens and Hells
Some memories and anticipations and a new Mauve Zone The Mauve Zone #014 – Tucker Carlson’s Satanic Panic, and the Collapse of Counterculture Resistance Full Substack at https://josephmatheny.substack.com/p/visions-of-future-heavens-and-hells ***Begin transmission Joseph … Continue reading Visions of Future Heavens and Hells
Tales of perpetual fire, demons and ghosts haunt these creepy US towns
It’s that time of the year again! Every Samhain, the Internet lights up (or darkens?) with spooky stories and inevitably, Ong’s Hat gets thrown into the mix. Here’s an entry … Continue reading Tales of perpetual fire, demons and ghosts haunt these creepy US towns
Making a virtual appearance at Lambertville Halloween Film Festival
I’ll be making a virtual appearance at the Lambertville Halloween Film Festival on Sunday. October 19th @ 4:30pm Easternwww.acmescreeningroom.org/lhff Slides from the presentation
Ong’s Hat: Compleat
Where to get it PDF only on Google Reviews Ong’s Hat: COMPLEAT was an Amazon bestseller in two categories in 2025. If you’re looking for a book, this is not for … Continue reading Ong’s Hat: Compleat
Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny
I am happy to present my appearance on one of my favorite podcasts. If you like this one, consider joining their Patreon and gaining access to their Discord as a … Continue reading Unfolding Alternate Realities, Ong’s Hat, Synchronicity and more with Joseph Matheny
The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders
***Begin transmission Joseph Matheny, Willow Truman and Ken Eakins send you transmissions from the Mauve Zone. ‘AI’ is rotting our brains, are Magickal Orders preservation societies now, and dating is … Continue reading The Mauve Zone #013 – Jesus trapped in an LLM, Evil Dating and Dusty Magickal Orders
LEAKED Portal Experiments in New Jersey?
*LOUD AUDIBLE SIGH* “Ong’s Hat” might be the most bizarre early internet story that’s ever existed. It’s a mystery named after a ghost town called Ong’s Hat in New Jersey—a … Continue reading LEAKED Portal Experiments in New Jersey?
Ong’s Hat: How did the First ARG Spiral out of Control?
For a long time, Ong’s Hat, an abandoned ghost town in New Jersey, has been the subject of many urban legends and local folk tales, but it was also the … Continue reading Ong’s Hat: How did the First ARG Spiral out of Control?
Ong’s Hat on TVTropes
A wonderfully comprehensive entry on Ong’s Hat at TVTropes. Whoever did this entry was very inclusive. LINK: https://tvtropes.org/pmwiki/pmwiki.php/ARG/OngsHat
Ong’s Hat episode of Historicon (not in English)- Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou)
Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou) H φίλη και host του “Breaking the 20%” έρχεται στο στούντιο για να μας μιλήσει για την πρώτη θεωρία συνομωσίας του ιντερνετ! … Continue reading Ong’s Hat episode of Historicon (not in English)- Η πρώτη θεωρία συνωμοσίας (Guest Storyteller Elena Strouthou)
Ong’s Hat: The Internet Myth That Became a Reality
The strange saga of Ong’s Hat is one of the earliest and most enduring legends of the internet — an elaborate blend of fact, fiction, and possibility. Born in the … Continue reading Ong’s Hat: The Internet Myth That Became a Reality
EarMobPodcast Ep. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny
p. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny. Joseph joins us to discuss Ong’s Hat, and how the Internet caused his social … Continue reading EarMobPodcast Ep. 27 I Read It On The Internet So It Must Be True w. Joseph Matheny
Ongs Hat Compleat – Official Soundtrack
LINK: https://polypores.bandcamp.com/album/ongs-hat-compleat-official-soundtrack Also, a great write-up of this project: https://moonbuilding.substack.com/p/issue-73-1-august-2025 The soundtrack to the audiobook version of Ong’s Hat: Compleat New addition: Hat Complete soundtrack! The dl now includes a … Continue reading Ongs Hat Compleat – Official Soundtrack
Interview mit Joseph Matheny – Ongs Hat, Nekronomikon, Randonautica, UAPs, KI, Dimensionen, Künstler
Heute die Vollversion vom Interview mit Joseph Matheny. Wir reden über Ongs Hat, Lovecraft und das Nekronomikon, Wandern und andere spirituelle oder psychedelische Reisen, das Künstlerdasein, die App Randonautica und … Continue reading Interview mit Joseph Matheny – Ongs Hat, Nekronomikon, Randonautica, UAPs, KI, Dimensionen, Künstler
Keeping up to date
If you subscribe to this site via email or something like WP Reader, I wanted to let you know that I only update it with major announcements. Those would be … Continue reading Keeping up to date
This Is Not a Game with Marc Fennell (Ong’s Hat History)
This Is Not a Game is the award-winning, extraordinary, untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously … Continue reading This Is Not a Game with Marc Fennell (Ong’s Hat History)
The Mauve Zone #012 – The Great Media Brain Drain, Insight Roles, and Canadian Conspiracies
***Begin transmission Joseph Matheny, David Metcalfe, Willow Truman and Ken Eakins send you transmissions from the Mauve Zone. How idiots became ‘intellectuals’, The Queen of Canada’s Conspiracy scene, how to … Continue reading The Mauve Zone #012 – The Great Media Brain Drain, Insight Roles, and Canadian Conspiracies
A bibliographic archeology of game-like conspiracy narratives: examining the Ong’s Hat Incunabula catalog
James A. Hodges (School of Information, San Jose State University, San Jose, California, USA) Journal of Documentation ISSN: 0022-0418 Article publication date: 21 April 2025 Abstract Purpose This paper aims to reframe contemporary research on … Continue reading A bibliographic archeology of game-like conspiracy narratives: examining the Ong’s Hat Incunabula catalog
The Mysterious Egg in Ong’s Hat – The First ARG
Ong’s Hat is a real place. But the stories about it aren’t. That didn’t stop tales about a dimension hopping, scientific, transcendentalist, sadomasochistic cult from spreading across the early internet. … Continue reading The Mysterious Egg in Ong’s Hat – The First ARG
Joseph Matheny 