Multiverse

SUPERSTORY: La Virgen de Guadalupe en el Inframundo - Sacred Protection in High-Risk Worlds

SUPERSTORY: La Virgen de Guadalupe en el Inframundo – Sacred Protection in High-Risk Worlds

Synthesizing research from Kendall Haven (DARPA’s Narrative Networks project), Carl Jung’s theory of synchronicity, Jeffrey Kripal’s concept of the Super Story, and Joseph Matheny’s transmedia ARG experiment (Ong’s Hat), Jose … Continue reading SUPERSTORY: La Virgen de Guadalupe en el Inframundo – Sacred Protection in High-Risk Worlds

Joseph Matheny - The Man Who Hacked Reality Before the Internet Existed

The Basement: Joseph Matheny | The Man Who Hacked Reality Before the Internet Existed

I had fun doing this interview. As I said when I announced that I was doing this interview, after deciding at the beginning of this year I would no longer … Continue reading The Basement: Joseph Matheny | The Man Who Hacked Reality Before the Internet Existed

The Man From 2036: John Titor, the IBM 5100 and the Internet's Greatest Unsolved Mystery

The Man From 2036: John Titor, the IBM 5100 and the Internet’s Greatest Unsolved Mystery

They’re just never gonna let this one go, are they? I guess that was kinda the point. 😜 (Hint: Some things are more fun if left a mystery) Queued up … Continue reading The Man From 2036: John Titor, the IBM 5100 and the Internet’s Greatest Unsolved Mystery

The COMPLEAT Broadcasts, Chapter 7

The COMPLEAT Broadcasts, Chapter 7

Chapter 7 of the ongoing series, Ong’s Hat: COMPLEAT https://josephmatheny.substack.com/p/the-compleat-broadcasts-chapter-7

The COMPLEAT Broadcasts, Chapter 6

The COMPLEAT Broadcasts, Chapter 6

Chapter 6 of the ongoing series, Ong’s Hat: COMPLEAT LINK: https://josephmatheny.substack.com/p/the-compleat-broadcasts-chapter-6

The COMPLEAT Broadcasts, Chapter 4

The COMPLEAT Broadcasts, Chapter 4

Chapter 4 of the ongoing series, Ong’s Hat: COMPLEAT This is a free podcast/post series of Ong’s Hat: COMPLEAT For reviews regarding this work, go here.You may subscribe to this … Continue reading The COMPLEAT Broadcasts, Chapter 4

The COMPLEAT Broadcasts, Chapter 3

The COMPLEAT Broadcasts, Chapter 3

Chapter 3 of the ongoing series, Ong’s Hat: COMPLEAT This is a free podcast/post series of Ong’s Hat: COMPLEAT For reviews regarding this work, go here. You may subscribe to this series … Continue reading The COMPLEAT Broadcasts, Chapter 3

When dark tourism goes para-terrestrial: Online legend-tripping and touring the void

When dark tourism goes para-terrestrial: Online legend-tripping and touring the void

Sophie James *, James Cronin A B S T R A C TUsing ˇZiˇzek’s concept of ontological incompleteness, we theorise the touristic appeal of onlinelegend-tripping as derived from the fantasy … Continue reading When dark tourism goes para-terrestrial: Online legend-tripping and touring the void

The COMPLEAT Broadcasts, Chapter 2 Print section

The COMPLEAT Broadcasts, Chapter 2

Chapter 2 of the ongoing series, Ong’s Hat: COMPLEAT This is a free podcast/post series of Ong’s Hat: COMPLEAT For reviews regarding this work, go here. You may subscribe to this series … Continue reading The COMPLEAT Broadcasts, Chapter 2

The COMPLEAT Broadcasts, Chapter 1

The COMPLEAT Broadcasts, Chapter 1

https://josephmatheny.substack.com/p/the-compleat-broadcasts-chapter-1 This is a free podcast/post series of Ong’s Hat: COMPLEAT For reviews regarding this work, go here.

'Mycellium Parish News 2025'

‘Mycellium Parish News 2025’

Received my ‘Mycellium Parish News 2025‘ in the mail. Great zine and I highly recommend. @rawilson23.bsky.social published a review on their site, so go check that out. Ong’s Hat: COMPLEAT … Continue reading ‘Mycellium Parish News 2025’

The COMPLEAT Broadcasts, Chapter 0

The COMPLEAT Broadcasts, Chapter 0

A new series and some assorted news It’s been on my mind to do this for a while. So, I’m just going to do it. This is the beginning of … Continue reading The COMPLEAT Broadcasts, Chapter 0

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Explore Ong’s Hat, the real Pine Barrens ghost town behind the legendary 1980s–90s interdimensional cult myth and Joseph Matheny’s groundbreaking Incunabula/ARG that blurred fact and fiction, inspired The Blair Witch … Continue reading Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

7 famous places that don’t actually exist

7 famous places that don’t actually exist

Ong’s Hat© Patrick Tappe/Shutterstock.comTucked into the Pine Barrens of New Jersey, Ong’s Hat may be found on actual maps from the early days of the region. The small town finds … Continue reading 7 famous places that don’t actually exist

Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Among New Jersey’s most enigmatic vanished settlements, Ong’s Hat blurs the line between documented history and enduring folklore. You’ll find this Burlington County location first documented on a 1778 Hessian … Continue reading Ong’s Hat: Burlington County’s Enigmatic Lost Settlement

Entertainment that invades everyday life: The birth and evolution of ARGs [Until ARGs became widespread in Japan]

日常浸食型エンターテイメント:ARGの誕生と変遷【国内にARGが浸透するまで】

■Incunabula: Ong’s Hat “Ong’s Hat” is considered one of the oldest urban legends originating on the internet, and is akin to a creepypasta or SCP. Ong’s Hat is a real … Continue reading 日常浸食型エンターテイメント:ARGの誕生と変遷【国内にARGが浸透するまで】

My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

Ong’s Hat — Burlington County, Pine Barrens New Jersey’s most mysterious ghost town — little more than a wooded clearing deep in the Pinelands today. The most popular folk legend says … Continue reading My Dad took me on graveyard picnics in the Pine Barrens — and I’ve never gotten over it

Ong's Hat

THE COMMERCIAL VIABILITY OF ALTERNATE REALITY GAMES: A PROPOSED FRAMEWORK FOR PROFITABILITY AND SCALABILITY

From: THE COMMERCIAL VIABILITY OF ALTERNATE REALITY GAMES:A PROPOSED FRAMEWORK FOR PROFITABILITY AND SCALABILITY LINK: https://s3.ca-central-1.amazonaws.com/pstorage-ryerson-5010877717/28138491/Robertson_LeeStahr_G.pdf

AWGIE

AWGIE

AUDIO – NON-FICTIONThis Is Not A Game: Season 1, ‘Portal to Utopia’ and ‘Joseph Matheny’ – Marc Fennell with Emma Weatherill Alex Lee and Suren Jayemanne hosted the awards, held … Continue reading AWGIE

Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends

Ong’s Hat: The Ghost Town That Became an Internet Legend

FROM Why Locals Flock To Pine Barrens Towns In New Jersey To Explore Folklore And Legends Article By: Esme Whitman | January 13, 2026 Ong’s Hat is one of the most enigmatic locations … Continue reading Ong’s Hat: The Ghost Town That Became an Internet Legend

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Explore Ong’s Hat, the real Pine Barrens ghost town behind the legendary 1980s–90s interdimensional cult myth and Joseph Matheny’s groundbreaking Incunabula/ARG that blurred fact and fiction, inspired The Blair Witch … Continue reading Ong’s Hat: The NJ Ghost Town That Invented Alternate Reality Games

Lambertville Halloween Film Festival

in the footsteps of giants

@jeffreykoval has written a very flattering piece that covers my virtual appearance at the LHFF, which I very much enjoyed, so it’s satisfying to know the attendees got a lot … Continue reading in the footsteps of giants

Actor and podcast host of Hi, Strangeness Don't Worry Darling, Tag, The Good Place, Bob's Burgers, Drunk History, Idiotsitter, Adventure Time

Joseph Matheny Starving for Story

Hi there, friends! This week, back on the show, is the brilliant, Joseph Matheny! Joseph and I have a granular look into UFO, “the phenomena”, starving for original stories, being … Continue reading Joseph Matheny Starving for Story